Hi, I'm Linh!

Folktales by Linh is a creative direction practice for consumer brands and agencies. Linh helps turn stories and cultural references into considered concepts, illustration direction and visual systems.

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Linh began in animation art direction in 2017 and moved into full-time illustration in 2020. That experience now informs the decisions that come before finished artwork: what the imagery should communicate, how it should work and what the team making it needs to know.

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A reference needs a reason to be there. Linh considers where it comes from, what it means in context and why it belongs in the brief. The chosen interpretation guides decisions about subjects, composition, color and use. Sources and collaborators are credited, and interpretation stays distinct from fact.

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You bring knowledge of your brand, audience and commercial context. Linh defines and explains the creative direction. Your illustrators, designers and other partners develop the agreed work, with Linh reviewing creative decisions where commissioned.

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​The principal service is Concept & Illustration Direction, with Illustration Art Direction available under a separate scope. The aim is a shared direction that guides the work and leaves room for each contributor’s skill.