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Rooted in stories.

We shape cultural stories into creative direction for brands and agencies.

Our studio is shaped by a background in animation and illustration, with a close eye for storytelling, composition and detail. We keep a direct connection between the idea and the people making it: shaping the concept, briefing collaborators and reviewing key stages with your team.

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Culture gives the idea its meaning.
We turn stories into visual concepts for collections, packaging and campaigns. Our background in animation and illustration informs the decisions that come before finished artwork.

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Every reference has a reason.
We explore its origins, meaning and relevance to your brief. We credit sources and collaborators, and keep interpretation distinct from fact.

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A shared direction, room to create.
You bring your brand and audience knowledge. We shape the concept and guide your team or selected collaborators. Choose Cultural Visual Concept for a clear direction, or Creative Direction & Production to bring it to life.

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Your first 30-minute call is free. Let’s find your starting point.

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We turn cultural stories into illustration assets.
Start with a free 30-minute call.
© Folktales by Linh 2026

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