Culture-led Illustration Direction
For collections, packaging and brand storytelling.
We turn stories into visual worlds. Bring a starting idea or cultural theme. We’ll shape the concept and guide how it comes to life.
Your first 30-minute call is free.
01 Cultural Visual Concept
Find the visual direction your story needs.
We research your brief, shape a visual narrative and give your creative team a clear concept to develop.
Typical outputs
• Cultural and visual research
• Concept routes and art direction boards
• Motif, style, composition and color principles
• Indicative key visuals and application mockups
• Execution brief and handover notes
Concept sketches communicate direction. Finished artwork and production files require a separate agreed scope.
02 Illustration Direction & Production
Take the idea through to finished assets.
We develop the concept, select collaborators and guide creative reviews through delivery. Selected illustrators and designers create the artwork; we lead the direction and approve quality.
Typical outputs
• Agreed concept and visual direction
• Artist selection and production briefs
• Creative reviews and quality control
• Final assets and team coordination as agreed
How we work
01
Discover
Your brief, audience, applications and constraints.
Your brief, audience, applications and constraints.
02
Define
Research and agree on the visual concept.
Define
03
Direct
Give the team a clear creative brief.
Direct
04
Deliver
Hand over the direction or oversee agreed production.
Deliver
A clear scope from the start.
Concept work excludes brand strategy, consumer research, final packaging production files, print supervision and campaign roll-out unless separately agreed.
Before quoting production, we agree asset quantities, revisions, formats, timing, usage rights and responsibility for production files.