Minh Lam
Tea Packaging Design
Duration
May 2022 -
September, 2022
Client
Minh Lam Tea
One of my favorite commissions of 2022 was a packaging illustration project for Minh Lam, a Vietnamese tea brand, showcases the cultural richness of Ha Giang, Vietnam, and the authenticity of Shan Tuyet tea harvested by the local ethnic minority groups.
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Minh Lam Tea - Shan Tuyet Specialty key image
The illustration features a prominent Shan Tuyet at the center, surrounded by the picturesque mountain scenery of Ha Giang, Vietnam. The vibrant image captures the local ethnic minority groups, including Flower H'Mong, Black H'mong, Red Dzao, Tay, and Blue H'mong, diligently picking tea leaves on the tree branches. The sun and clouds prominently featured in the illustration represent the brand identity of Minh Lam, symbolizing the natural elements of the tea's origin. The sun represents warmth and light, the mountains represent strength and stability, and the clouds represent purity and freshness.
Minh Lam Tea - Shan Tuyet Specialty close-up details
The packaging design is a celebration of the cultural richness of Ha Giang, Vietnam, and the authenticity of Shan Tuyet tea. The illustration captures the essence of Minh Lam and its commitment to producing high-quality tea that is authentic, traditional, and environmentally responsible. This has become a powerful visual asset for the brand, conveying the tea's unique taste, cultural significance, and environmental responsibility, while appealing to a global market.
Minh Lam Tea - Shan Tuyet Specialty label design variety
Minh Lam Tea - Shan Tuyet Specialty label layout variety
Minh Lam Tea - Shan Tuyet Specialty character design
Minh Lam Tea - Shan Tuyet Specialty tin can mock-ups
Minh Lam Tea - Shan Tuyet Specialty visual development
Minh Lam Tea - Shan Tuyet Specialty second key image