We turn stories into visual worlds.
Culture-led Creative Direction.
Folktales helps consumer brands and agencies develop cultural concepts, illustration direction and visual systems for campaigns and collections. Bring Linh in before production to define a direction your creative team can build on.
Hi, I’m Linh. I help brands and agencies define the story, concept and visual direction before production. You can bring an existing illustrator or creative team.
A considered concept
We develop the story, interpret relevant references and define the visual choices before your team makes the finished work.
A useful handover
Your team receives concept sketches, an illustrator brief and a plan for the agreed applications. Scope, timing and reviews are set before work begins.
Creative review
Linh briefs collaborators and reviews work at agreed stages. Creative feedback helps your team stay consistent with the approved concept.
Direction your team can use.
See the thinking behind the work.
Selected case studies are being prepared. They will show the brief, the references, Linh’s role and the decisions behind the work.
Case study 01: In preparation
Case study 02: In preparation
Selected client experience
From earlier illustration projects
"I'm not supposed to have favourites, but I've got a soft spot for this one - such GORGEOUS illustrations!
Holly Woolnough
Commissioning Editor, Collins Big Cat's
"Imagine A Garden"