Client: PAN FOOD

Production Team: Folktales Art House

Art Director: Linh K. Nguyen

Duration: April 2019 - August 2019

With the intention of delivering a new and unique look to a Vietnamese traditional fish sauce brand, I was commissioned to design the packaging of the product. The design concept followed the brand's guidelines, which emphasized the best features of the sauce: Freshly prepared, using authentic local fishing boats. The name of the product is "Thuan Ngu"*, literally translated as 'successful fishing' but metaphorically meaning 'wishes of good fortune'.

*"Thuan" means "successfully"; "Ngu" means "Fishing"

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T H U A N  N G U

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Idea Sketch - Option 1

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Idea Sketch - Option 2

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Idea Sketch - Option 3

(selected)

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