Client: PAN FOOD

Production Team: Folktales Art House

Duration: April 2019 - August 2019

I was tasked with designing the packaging for a Vietnamese traditional fish sauce brand to give it a new and distinctive appearance. The main objective was to highlight the product's best qualities, which included being freshly prepared using authentic local fishing boats, while staying within the brand's guidelines. The product is called "Thuan Ngu," which translates to "successful fishing" and symbolizes good fortune.