Secret Dreams

Client: FOLKSIGHT

Copyright: FOLKTALES ART HOUSE

Role: Art Director/Editor

Duration: October 2018 - December 2018

For the Year of Pig (2019), I was commissioned by FOLKSIGHT to design a set of illustrations for merchandise. Set in a fantasized feudal time, the illustrations depict the dreams of Vietnamese women. With the intention of expressing gender equality, the pieces depict women in various social roles (a wife, a daugher-in-law, a big sister, or a maid) showing who they really are as opposed to performing the traditional duties of the household. The artworks reveal how the women express their creativity, talents, desires and leisure. The settings were inspired by Vietnamese folkart design.

Layout Sketches

Illustrations on Phone Cases

Illustrations on t-shirts

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Illustrations on envelopes